Let us explore some frequently asked questions- how blogs are useful for websites and how a blog is different from a website. You must have visited many web pages without knowing whether it is a blog or a website. So, it is better to clear all your doubts before deciding which one to choose among them.
A blog is a regularly updated website where new content is posted regularly, usually written in an informative or interactive style, often to attract readers and achieve certain blogging goals. It means a live platform that passively communicates with the users through regularly updated content.
Anyone who can present their imagination in writing can become a blogger. Starting a blog is one of the easiest and most profitable ways to grow your business and earn an income online. You don’t need a master’s degree or years of experience to become a blogger.
You can start blogging regardless of your age, location, or experience level. Blogging can be one of the most profitable online businesses with very low start-up costs (around $40-50 per year). You don’t need to blog full time. Even part-time bloggers earn a decent amount every year from blogging.
How blogs are useful for websites?
Blogs give your website a better chance of attracting more visitors if you provide detailed information that your visitors are looking for. These visitors can be your future prospects or potential customers, which will generate more income from your website.
You can drive more people to your website or blog by adopting a keyword research strategy or optimizing your content for SEO to eventually grow your business. That’s why it is always recommended that your website includes a blog page that can give you an opportunity to connect with more customers.
A blog is needed to attract organic traffic
When you start a blog or launch your website for the first time, people don’t magically flock to read all of your amazing content. One of the biggest concerns for new bloggers and website owners is how to drive traffic to their sites when they start. “When launching a new blog or website, driving traffic to your blog can seem like a really daunting task, and that’s if you don’t know a few basic tactics.
You will say- Yes I know better how to promote my blog content by sharing it on my personal Facebook page, tweeting every new post update or commenting on someone else’s post and linking to your own post. Take a breath my friends because these traditional methods just don’t fit the nature of today’s promotional concepts. The style of marketing and promoting your blog content has completely changed today and you have to adapt according to the need of the era.
How do blogs attract organic traffic?
While those quick tricks can help you grow a little while, they are not long-term sustainable strategies. So, it’s your SEO (Search Engine Optimization) strategy that will continue to bring you the most traffic month after month and is tailored to its long-term lead surface for your users.
If you’re new to blogging, SEO might seem like a mystery. It’s all about knowing your readers’ behaviour very easily and has a bit of a learning curve. In fact, it’s essential to have a smart blogging strategy that will stand the test of time.
One of the best tips I can give you without going into more details on SEO strategies is to focus on keyword research and be more oriented towards your user intent. Try to be more productive and think from your reader’s point of view.
I am sure with a little effort you will know exactly how you can tailor your blog content based on what your readers are looking for. It is not as technical as it sounds but this is one of the best strategies that you must implement before creating any content for your blog.
Keyword research based on user intent
Let’s say you are here on my blog and reading this article. Just imagine, how did you get to this page? I’m sure you googled something like- ‘what is a blog’? ‘Difference between blog and website’? or something like that. It is no coincidence that you have come here and are reading this post.
You are here because I did my keyword research with your questions in mind to create comprehensive answers to these two main questions and then worked hard on my SEO strategies to bring this post to you. I’m sure you got it. Correct?
User intent means that the posts you write are intended to answer a question or solve a problem the user is having. you simply can’t write anything ignoring what your readers searching for or expecting from you.
This way, the Google search engine will not be able to index your content because it will find it irrelevant or out of context which can later affect your search engine ranking. And hence it is always recommended to create content keeping in mind the intent of your user.
The benefits of blogging
I love blogging and have planned to build my entire business around them. Let’s try to find out some of the benefits of having a website or a blog. As you know, blogging has many benefits beyond just spreading your ideas to the world.
You don’t need a product or service to get started. Unlike a website that focuses on an already established business, you can start a blog without an existing product or service today and try to build an audience of your community.
Why do people create blogs?
Websites are great for an already established business. They are not suitable for someone who is just starting out and has nothing to offer yet. Suppose, you are a video editor. Obviously, you would want to go with a static website instead of building a blog.
You can create pages that describe your hours of service and use your website to potentially attract new customers and grow your business. However, even if you have nothing but skills or knowledge to share with others, you can still make a fortune online by starting a blog and connecting with people in your business.
You need to create SEO friendly and valuable content keeping their problems in perspective and reviewing their comments. You can also attract audiences to your community through joining groups on social media networks such as Facebook, Twitter or Instagram.
History of blogging
Blogs have been around since the advent of the Internet. From 1993 to now 2022, almost three decades have passed since the creation of the first blog. Although there is some debate about the identity of the first bloggers, We found some names which can help us to get an idea about the history of blogging and Rob Palmer is the one who claims on the top list.
In 1993, Rob Palmer started working for a company in London, where he wrote a short quarterly note on company performance and posted it on its website. As a result, this had a major impact on the company’s reputation, given that the World Wide Web was becoming open source at the time. Therefore, the company decided to continue this quarterly publication as a free online magazine, or what we now call a blog.
While Palmer was blogging for that first online venture, less than a year later, 19-year-old Justin Hall started blogging as an open-content online resource. His blog was just a pretext and links, but people (and companies) quickly understood the potential of this new sharing platform. While the terms “online diary” and “online diary” were popular at that time.
In 1997, an American blogger, Jorn Barger, coined the term “weblog”, which was soon shortened to “blog”. Web developers quickly noticed that people were interested in blogging and found a solution. Open Newspaper was born in 1998. This platform allowed people to share their thoughts and ideas and allow others to comment. Soon, other blogging platforms like Live Journal, Blogger, and Tumblr emerged.
In 2003, blogging changed forever when two college students developed WordPress, a content management system (CRM) that now powers more than two-thirds of the vast majority of blogs on the Internet. In 2007, microblogging emerged with the advent of Twitter, and at that time the ideal length for a blog post was around 300-400 words. In 2016, WordPress introduced the .blog domain extension, which dramatically increased the popularity of blogging.
So here we are on our way to 2022, where every month around 70 million new posts are published on WordPress. And while the average blogger spends about three and a half hours writing a 1,500-word post, their audience has been reported to spend just 37 seconds reading it. While that’s a sad statistic, there are open opportunities and some ways bloggers, with their abilities, can increase that 37-second read time.
Difference between blog and website
Although there is no clear distinction between blog posts and website pages as they often look very similar to each other, a closer look can give you a better understanding and help you understand the difference between the two. So, let’s dive into the details and try to find out the main difference between a blog and a website so that the next time you visit a page, you can quickly identify whether you are visiting a blog or a website.
1. A blog is dynamic, whereas a website is static
A clear difference between a blog and a website is that a blog actively changes as new content is posted on a regular (daily) or frequent (weekly or monthly) basis to keep its readers updated with the latest content. Whereas a website is more stable without regular updates only with a view to promoting services, products or software tools to its customers.
2. A website has only pages whereas a blog has both posts and pages.
A website mainly consists of pages whereas a blog consists of both posts and pages. A blog usually contains more posts than pages. Each post has its own separate page, often hosted on the blog page in reverse chronological order. A blog is built around the principle of regularly posting new content and a typical blog layout reflects this goal, Whereas websites only contain pages and often with a view to promoting or selling products, services or software tools.
3. All blogs are websites but not all websites are blogs
Websites are usually created, published, and more or less stable without any changes unless the company needs to update them to add new services or do something like changing the address. These static sites, which are not essential for the management of a large number of activities, remain the same for a relatively long period. As seen, blogs are very fluid in nature and are a type of web asset that requires lifelong careful observation to stay connected with their community of readers or their audience.
4. A website page is different from a blog page
A website containing only pages is generally intended to provide very specific or limited information about its products or services. This includes things like your hours of operation, your address or menu, a freelancer’s portfolio of work, your physical or digital products for sale, the service you offer, sample projects, etc. Even with one-page websites that have a greater marketing focus, that page should also have a very specific intent.
Is it better to have a blog or a website?
Frankly, I’m a bit biased when it comes to blogging. I think blogging is better than having a static website in most situations, but you’re free to move forward with your own experience or observation. Also, if you consider how much a blog costs compared to running a static website, the cost is essentially the same. However, it really depends on your business goals and preferences.
Often these are called “squeeze” pages which offer something like a free download in exchange for the visitor’s email address to market a related product or service. To determine if a blog or website is better for you, start by determining what your blogging goals are. Are you trying to collect email addresses to build your online community? Or do you want to market your pre-built business only online? It’s up to you to choose your preference.
In my opinion, a website with a blog would be a powerful combination. If you have a small local restaurant that aims to let people know about your menu and hours, a website of a few pages should suffice. If you have a lot of information to communicate or if you plan to create a community and interact with it regularly, a blog is the best option for you. Blogging is a great way to not only interact with your existing community but also attract potential new customers to your website and/or physical location.
What is the difference between a post and a page?
I think this is the most asked question on blogging that I have seen so far. And this is quite natural because website pages and blog posts are very similar at first glance. So let us take a closer look and try to understand the main differences between the two.
- have entries in reverse chronological order
- are traditionally timestamped
- can be added to RSS feeds
- are active and regularly updated
- have many titles and subtitles.
- are sorted by month and year
- are organized by tags and categories
- are more likely to be shared on social media.
- encourage conversation through comments.
- have the author and the date of publication
- usually have the same format depending on your website template.
- you can have an unlimited number of posts.
- the subject determines the placement on the blog.
- have static information
- they usually have information that does not change frequently.
- are not tied to specific dates.
- are not (usually) written with the intention of social sharing
- do not include comments
- are (usually) hierarchical in nature (you can add sub-pages)
- do not include RSS feeds
- they have no author or publication date.
- the number of pages should be relatively limited.
When writing a blog post for your site, you will have a more in-depth process that starts with developing a blog post outline, strategizing a blog title that will attract readers and determining the story of your content all before even putting any content. The pages are a bit different and more static in nature.
Important pages of a blog or website
Now let’s talk about the key pages that every blog and website should have, regardless of your goals. Even if you’re “just blogging,” there are still several main pages you need to include on your website.
The About page tells your visitors what your blog or website is about or simply what your blog topic or niche is. Every business owner with a website or blog should include an about page to help their visitors get to grips with the main context. This not only helps your audience learn more about you and your brand but also decides if they would be a good fit for each other.
As a business, you can use your About page to show your vision. If you’re a blogger, you can use the intro page to link to your social media profiles, encourage people to follow you, tell your personal story, and provide popular content suggestions.
A contact page is where people can contact you in case they are interested in your business, such as the products or services you offer them, or simply want to join your community. As a business, this is a great place to provide your address, email address, and phone number. Whether you’re a business or a blogger, you need to make it easy for people to contact you.
Terms and conditions
This page is important if you sell products, and services or promote affiliate offers on your website. It should be treated as a legal document. The Terms of Service page helps limit your liability for misuse of the services or information on your site. These are the four main pages that every blog or website should include with the highest priority.
Earning through a blog (vs through a website)
There are many ways to generate income from your website. It is most common to sell physical or digital products and software tools or services you already have to your existing customers and hope that more people find your site through organic searches on search engines or social media platforms or through paid advertising campaigns. Social media platforms are the most convenient way to market your products by joining groups of people in your business.
On the other hand, a blog can make money in a number of ways, including those mentioned above, while increasing the audience or potential customers along the way. Although there are many ways to earn money from blogging, here are five of the most popular and easiest options- 1. Advertising, 2. Sponsored Opportunities, 3. Selling Services, 4. Selling Physical or Digital Products, and 5. Affiliate Programs. Let’s take a closer look at each of these options.
Advertising is one of the most common ways for bloggers to start earning money. There is very little barrier to entry and you don’t need a lot of traffic to generate income. If you manage to get the required minimum traffic like around 10k per day and have a powerful ad network on your blog, then you can make a lot more money than just posting new content. Whether or not blog ads help you generate a decent income from your blog, they can still be a viable monetization option.
Sponsorships occur when a blogger collaborates with another business (for a fee) to promote their products or services. It can be a one-time sponsored blog post or an ongoing working relationship with regular promotions for some time. However, it can take a while to get sponsored leads because sponsors want a return on their investment, so they like to see reasonable traffic and engagement stats from their readers before taking a chance.
3. Sale service
Services can be classified as anything from selling your freelance work, blogging a job or mentoring people throughout the career you’ve built for yourself. In short, though, this is where you trade hours for dollars, so it’s not the most sustainable way to build a big business out of your blog in the long run. However, it can also be very profitable, especially if you build a large number of followers and people start taking interest in the expertise you provide.
4. Sell products
Selling physical or digital products is also a smart option to make money from your new blog. Digital products are better to start with as you can easily create them as an online blogging course or an eBook on blogging and promote them to your audience.
It takes a little more time and money to convert physical products into a brand, but less time and effort to promote and sell digital products. You can also start with dropshipping to launch an online store from a new page on your blog and you don’t have to manage the actual inventory yourself.
5. Affiliate programs
There are affiliate programs for literally every blogging niche you can think of, and you can start making money by promoting someone else’s products or services through your content. The basic principle of affiliate marketing is that you simply place a link in your blog posts that refer to a product and when people buy through your link, you earn a commission at no additional cost to them.
Most affiliate programs have a low barrier to entry, and you often don’t need a lot of traffic to get started either. But generally speaking, the more traffic you get to your blog posts, the more likely you are to generate affiliate sales.
All at a glance
A blog is a regularly updated website where new content is posted regularly whereas a website is a static page to promote a service or product. You can start blogging regardless of your age, location or experience but you must have an already established business to build a website. All blogs are websites but not all websites are blogs.
Websites mainly consist of pages whereas blogs have both posts and pages. While the average blogger spends around two and a half hours writing a 1,500-word post, their audience has been reported to spend only 37 seconds reading it.
To determine if a blog or website is better for you, start by determining what your blogging goals are. Despite similarities in appearance, a blog post is quite different from a website page. We can have an unlimited number of posts but a fixed number of pages on a blog or website. Creating SEO-optimized blog content is a key to attracting visitors.
To make the most of what you’ve got from the information above, please check out my detailed guide on “Work From Home Business Ideas“. If you have already decided whether to create a blog or website, please check out my exclusive guide on “How to Earn From a Blog”, which walks you through the step-by-step process of creating a WordPress blog through Bluehost.
If you are still not sure whether you should create a blog or a website, please feel free to write in the comment box below and I am sure I can be of some help to you in this regard. Thanks for reading this post on my blog here.